What they optimise
±40kcal
Precision on one entry — 620 recorded instead of 580. It will not change a single decision you make this week.
Private beta · iOS + Android
Accuracy is a completion rate.
Every tracker on the market reports how precise a single entry is. None of them report the number that decides whether you ever understand your own body: how much of the month you actually logged.
One email when it opens. Nothing else, ever.
Completion28d
93%
of meals logged
The month1 missed
- PhotoEstimate
- SentenceDetailed
- BarcodeExact
The metric
The number nobody reports.
What's actually moving
31dinners
What a tedious tracker quietly removes from a month. First in shortcuts, then in blanks.
Accuracy isn't a property an app has. It's something you produce, meal after meal, and you only produce it when it's easy.
Read your own record
The holes are never random.
The same four weeks on a tracker that makes you search for everything:61% complete, 9 days gone. Not the days you lacked discipline — the days you ate something you'd never logged before.
W1
64%
W2
79%
W3
29%
W4
71%
Look at your record instead of your numbers and you'll find the same shape everyone finds. The entries are all there for the meals you've eaten a hundred times — same chicken, same rice, logged out of muscle memory.
The gaps are the trips. The dinners out. The night you improvised from whatever was in the fridge. A log that's flawless at the meals you already understand, and empty for every meal you don't.
That isn't discipline. It's what it takes to break an unfamiliar plate into a dozen searchable parts, one search at a time, then judge between four near-identical entries for each one — three or four times a day, until a habit becomes a chore and then becomes something you used to do.
How it works
One step, at any resolution.
A photo, a sentence, a barcode. Your part is over in one move — and you don't wait on it either. The analysis runs whether you're watching or not, and your log is there when you next look.
- Estimate
Photo
Point the camera at the plate
A good estimate, immediately
- Detailed
Sentence
“Chicken thigh, 180 grams, jasmine rice, two cups, tablespoon of olive oil”
Near-exact, from one breath
- Exact
Barcode
Scan it while you're holding the box
Exact, straight off the label
Precision was never proportional to effort. Raising it costs you words — not another trip through a search field.
Underneath every entry
- Verified nutrition data
- Barcodes
- Your saved meals
- A food database that improves as it's used
You never go digging through any of it, and nothing reaches your diary until you've seen it. Fix a serving, drop an item, confirm.
Two profiles
Most apps pick one of you.
Variable
Travel, restaurants, whatever was in the fridge.
The same meal made three slightly different ways in one week. The effort per meal is the entire ballgame — every variation is otherwise a small research project.
Repeating
You shouldn't be re-logging anything.
Save the meal once, tap it, done. When your goal moves — cutting to maintaining to gaining — the portions move with it, instead of making you rebuild the day around new numbers by hand.
We think both of you want the same thing, which is for this to be simple.
Off-catalogue
No catalogue will ever hold every meal on earth.
That isn't a knock on databases — it's what catalogues are. Built from packaged goods and standardised entries, very good at those, and we lean on them hard. They were never going to hold your grandmother's cooking, or a market stall in a city you're in for four days. A model doesn't need a catalogue entry to recognise food.
- maqluba
- ogbono soup
- khao soi
- pierogi ruskie
- nasi lemak
- ful medames
- çiğ köfte
- ropa vieja
On your food, in your language, wherever you eat.
Trigger warnings
For some people, the calories aren't the urgent part.
Whether there's dairy in the dressing. Whether the sauce contains the one ingredient that costs you a night's sleep. Work from a curated trigger list or build your own — log something that contains it and you get told. Before you eat it, not at two in the morning when the information is useless.
Contains dairy
Caesar dressing — parmesan, buttermilk. On your trigger list since March.
Log anywayRemove it
From the beta
A month with nothing missing.
6 wksno gaps
The gap was always the interesting week. Travel, restaurants, anything I hadn't eaten before. Six weeks in and there isn't one.
0searches
I say the grams out loud when I know them and skip it when I don't. First tracker that lets me be exact without charging me for it.
2catches
Coeliac, two kids, no time. The trigger warning has caught a dressing twice now — before dinner, not after.
Pricing
Simple, because the product is.
No ads. No selling what you eat. No tier that holds your own history hostage.
Free
$0
forever
- Diary, daily goals, saved meals
- Manual logging and barcode scanning
- Three AI logs a week
- Full history, exportable
Plus
$6
a month · $48 a year
- Unlimited photo, voice and sentence logging
- Trigger warnings, curated or your own
- Saved meals that rescale with your goal
- Everything in Free
Waitlist founding rate. Everyone on the list gets Plus free for three months, then keeps it at $36 a year for as long as they stay subscribed.
Why it matters
This is step one.
Most people who genuinely understand what they eat bought that understanding. A coach, a nutritionist, a food scale and six hours a week. Everyone else is guessing — and has been told, more or less constantly, that guessing is a personal failing rather than a tooling failure.
It isn't. Nobody is born estimating macros. You learn it by measuring, and measuring has always cost enough effort that most people never got the education at all. Take that cost to almost nothing and something changes.
- Not just for the guy cutting for summer.
- For the person managing a condition.
- For the person who's never tracked and is quietly curious.
- For the person who needs one season, then wants their attention back.
Understanding your own body stops being a luxury good.
Easy enough to keep doing.
Accurate because you kept doing it.
Log it properly. Get on with your day.
One email when it opens. Founding rate included.
Built by someone who opens it every day whether anyone else does or not. Every shortcut gets taken on me first. — Rasheed