Every day is different
Travel, restaurants, whatever was in the fridge.
The same meal made three slightly different ways in one week. For you, the effort per meal is the entire ballgame — every variation is otherwise a small research project.
Photo · Voice · Sentence · Barcode
The easiest way to track what you eat.
Photo, voice, or text. No searching, no breaking your dinner into a dozen ingredients — and no waiting around while it works.
One email when it opens. Nothing else, ever.
Today · Lunchspoken · one step
“Chicken thigh, 180 grams, jasmine rice, two cups, tablespoon of olive oil”
- Chicken thigh180 g372
- Jasmine rice2 cups410
- Olive oil1 tbsp119
901
- P 62g
- C 89g
- F 38g
1,840 of 2,300 kcal today460 left
Where this came from
The holes in my own log.
I've tracked my food for years. I started because I had no real sense of how much I was eating, and it turns out you can't guess your way there. Calories and macros aren't intuitive. You measure for a while, and then your estimates start being worth something.
Then one day I looked at the record instead of the numbers.
The holes weren't random. Every entry was there for the meals I'd already eaten a hundred times — same chicken, same rice, same portion, logged out of muscle memory. The missing days were the trips. The dinners out. The night I improvised something from whatever was in the fridge.
My log was flawless at the meals I already understood, and empty for every meal I didn't.
That wasn't a discipline problem. Getting an unfamiliar meal right meant breaking a plate into a dozen searchable parts, one search at a time, then judging between four near-identical entries for each one. Three or four times a day. Do that long enough and you find the exact point where a habit becomes a chore, and then becomes something you used to do.
I didn't want to quit, and I didn't want to settle for a worse record. So I built something.
The argument
Tedious apps don't produce accurate data.
Every tracker on the market sells accuracy. Almost none of them sell ease, because ease sounds like a compromise. Here's what actually happens when logging takes real work. You don't quit on day one — you start cutting corners.
- You log the chicken and skip the olive oil it was cooked in, because the oil is one more search for 120 calories.
- You take the first entry that looks close instead of the right one.
- You round the rice.
- You log Monday through Thursday and reconstruct Friday from memory on Sunday.
The app is still accurate. Your data isn't.
That's the part nobody says out loud: accuracy isn't a property an app has. It's something a person produces, meal after meal, and people only produce it when it's easy. Every extra step is charged to your data — first in shortcuts, eventually in blanks.
40
kcal of imprecision on one meal
620 recorded instead of 580. It will not change a single decision you make this week.
31
dinners missing from the month
That one will. It's also the only one every other tracker is quietly producing.
So we're not trading accuracy for convenience. We're building the only version of accuracy that survives contact with a real week.
How it works
Tell it what you know.
Point your camera at the plate. Say what you ate. Type a sentence. One step, and your part is over — but you usually know more than a photo shows, and every bit of it should count for something.
- Estimate
A photo, or “chicken and rice”
A good estimate, immediately.
The floor. Point the camera at the plate before anyone picks up a fork, or type the shortest true sentence you can. One step, and your part is over.
- Detailed
“Chicken thigh, 180 grams, jasmine rice, two cups, tablespoon of olive oil”
Near-exact, from one breath.
You usually know more than a photo shows. Every gram you already have is worth something, and saying it costs you words — not another trip through a search field.
- Exact
A barcode, when you're holding the box
Exact, straight off the label.
Precision was never proportional to effort. The most accurate entry of your day can also be the one that asked least of you.
Same interaction every time. The resolution is yours to set, and raising it costs you words — not another trip through a search field.
Doing the heavy lifting underneath
- Verified nutrition data
- Barcodes
- Your saved meals
- A food database that improves as it's used
Real infrastructure sits under every entry. You just never have to go digging through it yourself — and you don't wait on it either. The analysis runs whether you're watching or not, so you can put the phone down and go back to the table. It's there when you next look, ready to review before it counts.
Who it's for
Two kinds of people track food.
Every day is the same
You shouldn't be re-logging anything.
Save the meal once, tap it, done. And when your goal changes — cutting to maintaining to gaining — the portions move with it, instead of making you rebuild your day around new numbers by hand.
Most apps pick one of these people. We think they want the same thing, which is for this to be simple.
Your food
No catalogue will ever hold every meal on earth.
That isn't a knock on databases — it's what catalogues are. They're built from packaged goods and standardised entries, they're very good at those, and we lean on them hard. They were also never going to contain your grandmother's cooking, or a dish from a market stall in a city you're visiting for four days.
A model doesn't need a catalogue entry to recognise food. It can look at a dish it has never been formally introduced to, give you a real answer, and let you sharpen it with a sentence. That's the difference between a tracker that works where you live and one that works wherever you go.
- maqluba
- ogbono soup
- khao soi
- pierogi ruskie
- nasi lemak
- ful medames
- çiğ köfte
- ropa vieja
We intend to be the second kind. On your food, in your language.
Trigger warnings
For some people, the calories aren't the urgent part.
You need to know whether there's dairy in the dressing. Whether the sauce contains the one ingredient that costs you a night's sleep. Whether this plate undoes months of getting your symptoms under control.
Work from a curated trigger list or build your own. Log something that contains it and you get told — before you eat it. Not at two in the morning, when the information is useless.
Contains dairy
Caesar dressing — parmesan, buttermilk. On your trigger list since March.
Log anywayRemove it
From the beta
A month with nothing missing from it.
The gap in my log was always the interesting week. Travel, restaurants, anything I hadn't eaten before. Six weeks in and there isn't a gap.
I say the grams out loud when I know them and skip it when I don't. It's the first tracker that lets me be exact without charging me for it.
Coeliac, two kids, no time. The trigger warning has caught a dressing twice now — before dinner, not after.
Pricing
Simple, because the product is.
No ads. No selling what you eat. No tier that holds your own history hostage.
Free
$0forever
If you already know what you eat, this is the whole app.
- The diary, daily goals and saved meals
- Unlimited manual logging and barcode scanning
- Three AI logs a week
- Full history, exportable
Plus
$6a month, or $48 a year
For every day that isn't a repeat of yesterday.
- Unlimited photo, voice and sentence logging
- Trigger warnings, curated or your own
- Saved meals that rescale when your goal changes
- Everything in Free
Waitlist founding rate. Everyone on the list gets Plus free for three months, then keeps it at $36 a year for as long as they stay subscribed.
Why it matters
This is step one.
Here's the uncomfortable part of nutrition: most people who genuinely understand what they eat bought that understanding. A coach, a nutritionist, a food scale and six hours a week. Everyone else is guessing — and has been told, more or less constantly, that guessing is a personal failing rather than a tooling failure.
It isn't. Nobody is born estimating macros. You learn it by measuring, and measuring has always cost enough effort that most people never got the education at all.
Take that cost to almost nothing and something changes.
- Not just for the guy cutting for summer.
- For the person managing a condition.
- For the person who's never tracked anything and is quietly curious what they actually eat.
- For the person who needs to know for one season, then wants their attention back.
Understanding your own body stops being a luxury good.
That's the world we're building toward. The app is where it starts.
Why me
I'll open this every single day whether anyone else does or not, which is a good position to build from. Every shortcut I'm tempted to take gets taken on me first.
There are a hundred features we could add. The discipline is staying simple while leaving the room to grow into them.
— Rasheed, building Active Eats
Easy enough to keep doing. Accurate because you kept doing it.
Log it properly. Get on with your day.
One email when it opens. Founding rate included.