Photo
Point at the plate before anyone picks up a fork.
Private beta · iOS + Android
One photo. One sentence.That's the whole log.
Active Eats works out the calories and macros from whatever you give it. No searching, no breaking your dinner into a dozen ingredients — and no waiting around while it thinks.
One email when it opens. Nothing else, ever.
VoiceToday · Lunch
“Chicken thigh, 180 grams, jasmine rice, two cups, tablespoon of olive oil”
- Chicken thigh372
- Jasmine rice410
- Olive oil119
90162g89g38g
Remaining today
460
1,840 of 2,300 kcal
Contains dairy
Caesar dressing — parmesan, buttermilk. On your trigger list since March.
Four ways in
One interaction. However much you know.
The marks show how exact an entry starts out. You can always say more — the resolution is yours to set.
Voice
Say it out loud while your hands are still in the pan.
Sentence
“Two eggs, sourdough, half an avocado.”
Barcode
Scan it while you're holding the box.
- 01
Give it one thing
A photo, a spoken sentence, a line of text, a barcode. One step, and your part is over.
- 02
Put the phone down
You don't wait on it. The analysis runs whether you're watching or not — go back to the table, and your log is there when you next look.
- 03
Say more if you know more
“The chicken was around 200 grams.” Every detail you already have tightens the numbers around it. Raising the resolution costs you words, not another trip through a search field.
Why ease is the feature
Tedious apps don't produce accurate data.
You don't quit on day one — you start cutting corners. You skip the olive oil because it's one more search for 120 calories. You take the first entry that looks close. You round the rice. You reconstruct Friday from memory on Sunday.
The app is still accurate. Your data isn't. Accuracy is not something an app has; it's something you produce, meal after meal, and you only produce it when it's easy. Every extra step is charged to your data.
Week 164%
Week 279%
Week 329%
Week 471%
The full weeks are the meals you've eaten a hundred times. The short ones are the trip and the dinners out — every meal you hadn't logged before.
Both kinds of eater
Most apps pick one of you.
Variable
Travel, restaurants, whatever was in the fridge.
The same meal made three slightly different ways in one week. The effort per meal is the whole ballgame — every variation is otherwise a small research project.
Repeating
You shouldn't be re-logging anything.
Save the meal once, tap it, done. When your goal moves — cutting to maintaining to gaining — the portions move with it, instead of making you rebuild the day by hand.
Off-catalogue
No catalogue holds every meal on earth.
That isn't a knock on databases — it's what catalogues are, and we lean on them hard. They were never going to hold your grandmother's cooking, or a market stall in a city you're in for four days. A model doesn't need a catalogue entry to recognise food, and you can sharpen its answer with a sentence.
- maqluba
- ogbono soup
- khao soi
- pierogi ruskie
- nasi lemak
- ful medames
- çiğ köfte
- ropa vieja
On your food, in your language, wherever you eat.
From the beta
A month with nothing missing from it.
The gap in my log was always the interesting week. Travel, restaurants, anything I hadn't eaten before. Six weeks in and there isn't a gap.
I say the grams out loud when I know them and skip it when I don't. It's the first tracker that lets me be exact without charging me for it.
Coeliac, two kids, no time. The trigger warning has caught a dressing twice now — before dinner, not after.
Pricing
Simple, because the product is.
No ads. No selling what you eat. No tier that holds your own history hostage.
Free
$0forever
- Diary, daily goals and saved meals
- Manual logging and barcode scanning
- Three AI logs a week
- Full history, exportable
Plus
$6a month, or $48 a year
- Unlimited photo, voice and sentence logging
- Trigger warnings, curated or your own
- Saved meals that rescale with your goal
- Everything in Free
Waitlist founding rate. Everyone on the list gets Plus free for three months, then keeps it at $36 a year for as long as they stay subscribed.
Easy enough to keep doing.Accurate because you kept doing it.
Log it properly. Get on with your day.
One email when it opens. Founding rate included.